
Tired of a constantly buzzing phone, but afraid of missing that one crucial email? You can take control of your Gmail notifications and receive immediate alerts only for emails from specific senders or domains. This ensures you’re promptly aware of important messages without being overwhelmed by every incoming email.
"If you get too many email messages and sometimes oversee important ones! Here is the solution. By using one of these methods, you can transform your Gmail notifications from a constant distraction into a powerful tool for staying on top of your most important communications."
Said Samir Tweet
The most direct and user-friendly way to achieve this is by leveraging Gmail’s built-in filter and label features in conjunction with the notification settings in the Gmail Android app. Here’s a step-by-step guide to setting it up:
Step 1: Create a Filter in Gmail
First, you need to create a filter that automatically categorizes incoming emails from the specific addresses or domains you want to be notified about. This is best done through the Gmail website on a computer.
- Open Gmail on your web browser.
- In the search bar at the top, click the show search options icon (it looks like a set of sliders).
- In the “From” field, enter the specific email address (e.g., teammate@example.com) or the entire domain (e.g., @importantcompany.com) you want to receive notifications for. You can enter multiple addresses or domains separated by “OR”.
- Click “Create filter”.
Step 2: Apply a New Label to the Filtered Emails
Now, you’ll assign a unique label to these filtered emails. This label will act as a special folder for your important messages.
- On the next screen, check the box next to “Apply the label”.
- Click on “Choose label…” and then select “New label…”.
- Give your new label a descriptive name, for example, “Urgent” or “Work VIPs,” and click “Create”.
- Finally, click “Create filter”. All future emails from the specified senders or domains will now automatically be tagged with this new label.
Step 3 for Android users: Enable Notifications for the New Label in the Gmail App
The final step is to tell your Gmail app on your Android phone to specifically notify you when an email with this new label arrives.
- Open the Gmail app on your Android device.
- Tap the three horizontal lines in the top-left corner to open the menu.
- Scroll down and tap on “Settings”.
- Select the Gmail account you want to configure.
- Tap on “Manage labels”.
- You will see a list of your labels. Find the new label you created (e.g., “Urgent” or “Work VIPs”) and tap on it.
- Ensure that “Label notifications” is checked. You can also customize the notification sound and vibration pattern for this specific label to make it even more distinct.
Now, you will receive a push notification on your Android phone whenever an email arrives from the specific sender or domain you designated, while other emails will arrive silently in your inbox.
Alternative and Advanced Methods
For users who desire even more granular control or find the above method insufficient, there are other options available:
- Third-Party Android Apps: Applications like “eNotify Lite Email Alerts” are specifically designed to provide highly customizable email notifications. These apps often allow for complex rules based on sender, subject, keywords, and more, and can override your phone’s silent mode for critical alerts.
- Automation Platforms: Services like IFTTT (If This Then That) can be configured to send you a push notification for specific emails. While direct Gmail triggers on IFTTT are limited, you can set up a Gmail filter to forward specific emails to a unique IFTTT email address. This, in turn, can trigger a push notification to your phone via the IFTTT app. This method is more complex to set up but offers a high degree of flexibility.
By using one of these methods, you can transform your Gmail notifications from a constant distraction into a powerful tool for staying on top of your most important communications.
iOS Email VIP setting for iPhone Users

Create a Filter in Gmail on a computer (Mac or PC) and apply a new label to filtered eMails as mentioned in step 1 and 2 before.
Recommended Method for iPhone users: Use the Apple Mail VIP Feature
This is the most seamless way to get notifications for specific senders on an iPhone. It uses the built-in VIP functionality of the iOS Mail app.
Step 1: Add Your Gmail Account to the Apple Mail App
If you haven’t already, you need to add your Gmail account to the Mail app that comes with your iPhone.
- Scroll down and tap Mail.
- Tap Accounts.
- Tap Add Account, select Google, and sign in to your Gmail account.
Step 2: Designate Senders as VIPs
Next, you will identify the important senders you want to be notified about.
- Open the Mail app.
- Find an email from a person or domain you want notifications for.
- Tap on the sender’s name or email address in the “From” field.
- On their contact card that appears, tap Add to VIP.
Repeat this process for all the senders you want to receive special notifications from.
Step 3: Customize VIP Notifications
Now, you can set a specific alert for your VIP list while keeping other email notifications silent.
- Go to Settings > Notifications.
- Scroll down and tap on Mail.
- Tap Customize Notifications.
- Tap on VIP.
- Set your desired Alerts style (Lock Screen, Notification Center, Banners) and a specific Sound. This sound will only play for emails from your VIPs.
- Go back one screen and tap on your Gmail account name (under “ACCOUNTS”). Set the Alerts and Sounds to None for this main account.
Now, your iPhone will only give you a sound and banner notification when an email arrives from one of your VIP senders. All other emails will arrive silently.
Alternative not recommended (More Complex) Method: Forwarding Filter
If you strongly prefer to use the Gmail app, there is a more advanced workaround:
- Create a new, free Gmail account. This will be your “notifications-only” account.
- On the Gmail website, create a filter for your primary account just as described in before (filtering by sender or domain).
- Instead of applying a label, choose the option to “Forward it to” and enter the address of your new notifications-only Gmail account.
- On your iPhone, make sure you are signed into both accounts in the Gmail app.
- In the Gmail app’s Settings, go to the notification settings for your primary account and turn them off.
- Go to the notification settings for your new notifications-only account and turn them on.
With this setup, only the important, forwarded emails will trigger a push notification from the Gmail app on your iPhone.